SOFIA · DROP 001 · 10 MAY FIVE PRODUCERS · DIRECT FROM THE FARM NEAR-WHOLESALE PRICE NO CHARGE UNTIL YOUR AREA CONFIRMS PICKUP AROUND THE CORNER SIGN UP TO JOIN DROP 001 SOFIA · DROP 001 · 10 MAY FIVE PRODUCERS · DIRECT FROM THE FARM NEAR-WHOLESALE PRICE NO CHARGE UNTIL YOUR AREA CONFIRMS PICKUP AROUND THE CORNER SIGN UP TO JOIN DROP 001
DROP №001
SOFIA · 10 MAY 2026
Drop opens in
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FOOD straight from SOURCE.

Once a week, your neighbourhood crowdfunds a drop of food straight from five Bulgarian farms — pickup around the corner, prices near-wholesale, no shop in between.

Scroll to see what's in the drop ↓
FOODstraightFROM SOURCE 5 PRODUCERS NEARwholesalePRICE PICKUP NEAR YOU NO MIDDLEMEN FOODstraightFROM SOURCE 5 PRODUCERS NEARwholesalePRICE PICKUP NEAR YOU NO MIDDLEMEN

HOW it
WORKS.

04 · STEPS
i.

Tell us where you live

Add your home address so we can group you with people nearby. Add your work address too and you double your chances — we'll count whichever area hits threshold first.

ii.

Pre-order what you want

Five producers this week. Back one or back all five. Choose how many of each you want. Your card is saved but nothing is charged yet.

iii.

Enough people nearby join — the drop is on

The drop closes Saturday morning. If enough people in your area backed the same producer, your card is charged and the drop ships. If not, your card is released — nothing moves, no fuss.

iv.

Pick up from a local shop near you

We text you the exact address on Saturday. Walk in, collect your order. It's a local independent shop — not a warehouse. Direct from producer, near-wholesale price.

THIS
WEEK'S five.

Producers revealed Saturday in
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01
Honey
Single-source raw honey. One beekeeper, one mountain region — not blended, not processed.
Producer revealed Saturday
02
Turshia
Кралска туршия — cauliflower, red pepper, carrots in a glass jar. Made the way one family has been making it for a generation.
Producer revealed Saturday
03
Milk
Real milk from a small farm. No homogenisation, no weeks on a shelf. The taste is noticeably different.
Producer revealed Saturday
04
Lukanka
A proper Bulgarian lukanka — slow-cured, naturally air-dried. A small producer from outside Sofia.
Producer revealed Saturday
05
White cheese
Sirene from a small mandra. Aged properly in brine. Nothing industrial about it.
Producer revealed Saturday
why this works

NO MIDDLEMEN.
everyone wins.

i.

The producer ships once

The farmer doesn't drive to a Sofia market every Saturday. She ships one box on Friday, gets paid Saturday. That's why she earns more even though you pay less.

ii.

No high-street rent

Specialty shop margins are 80–120% because rent is brutal. We rent half a day in a neighbourhood pickup point. No retail markup baked into the price.

iii.

Crowdfunded, not stocked

Nothing is produced or shipped speculatively. If your neighbourhood doesn't hit threshold, nobody loses anything. We grow only where there's real demand.

a small manifesto

WE WANT FOOD TO COME FROM
people, NOT WAREHOUSES.

Today we crowdfund five producers a week. Cheese from a mandra. Honey from a single beekeeper. Fermented things made by hand. The producer ships, you pick up around the corner, the middle disappears.

Tomorrow we want it to feel like the city has a pulse. Real demand mapped to real producers. Each drop teaches us where to look next.

We want shops to know what their neighbours actually want — instead of guessing. Not warehouses. Not chains. People you can name.

This is week one. The whole thing is small now. Help us make it big the right way — sign up, tell a neighbour, check your phone on Saturday.

— Peter, founder
Sofia · May 2026
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Drop 001 · Sofia
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